Microsoft may be the world's largest software company, but like other people who do not deal with Apple, but also in the oath of confidentiality.
"We agreed not to disclose our terms," Yusuf said Mehdi, senior vice president, Microsoft's online audience business. On the Search Marketing Expo in Seattle on the stage, he was pressed to discuss the Microsoft and Apple, iPhone users in search of ice as a result of the agreement to include the details of the recent choices.
Mahdi said that some of the new features Apple is in store for the iPhone users soldiers impressed. "The key is that we have done a lot of work on HTML5, we found that some of the prototype, we show the world they WWDC. Those people who really lit everything, we can use HTML5," he said. Microsoft plans to introduce in the next few months, these new features, he said.
Worldwide Developers Conference is an annual meeting this week of Apple.
"They said, 'our customers that we are very happy to try to soldiers, and for consumer choice is good," Mehdi said. "So this is an easy discussion."
The agreement will be soldiers in some of spectators was surprised iPhones, because Apple and Microsoft are fierce competitors in several markets.
In addition to an agreement with Apple, Mehdi spoke of the ice, this is only a year ago with a number of problems.
Although he said the company is proud of the success of the soldiers, he also admitted that it has had its share of mistakes, but Microsoft has a lot to do. Obtained in a soldiers, 200,000 new users each year and get 4 points of market share, he said.
Some products are very good. For example, ice recipes, it allows people to search for food recipes done particularly well. "It's something crazy. It gets huge traffic," he said. Ice travel, shopping and local services are doing very well, he said.
However, "there are many things we have tried did not work, we have to adjust and improve," he said.
For example, Microsoft recently announced it will close Cashback, and a service to the search after the soldier's buyers rebate. The company has done some distribution deal is not worth the investment, he said.
"We have miles of distance, we are making decisions in a good working engine," he said. With known search engine, Microsoft has chosen the military for a policy engine.
When the Mahdi is a cake and candles to submit the first anniversary celebration of soldiers, he played down the significance of the year's increase. , "I did not think we should get a cake and candles. We have a lot of work to do. But it was a great year," he said.
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